How to Find Your Favorite Games (or How They Will Find You)

Hear Jason Park, Data Scientist at Electronic Arts, and Ryan Dew, C’13, Assistant Professor of Marketing at the Wharton School, discuss how their teams collaborated to implement a robust and scalable game recommendation solution. The goal was to achieve the best possible recommendations and to match players with games that they will like in EA’s online gaming platform. Ryan and team built an innovative model to predict a user’s preference ranking over all available games at any given point in time, and to suggest what to play. The annual Successful Applications of Analytics conference is one of the leading events in the analytics industry, attracting data executives from top tech and Fortune 500 companies.